Books

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

By Donald Miller

Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller’s powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won’t engage.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he’ll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Conversations for Clarity

By Linda Ruhland, Peter Beaumont, Ronn Lehmann

In the middle of running a business, it’s easy to get stuck in the weeds and lose perspective. “Conversations for Clarity” helps leaders pause, refocus, and ask the critical questions that unlock progress. Covering leadership, strategy, culture, and communication, it offers a clear path to better decisions, stronger alignment, and more intentional growth.

“Conversations for Clarity” is built on a simple idea: better questions lead to better outcomes. Through real-world insights and practical frameworks, the book helps leaders step back from the noise, think more clearly, and address the issues that truly matter. Whether you’re navigating growth, team challenges, or strategic decisions, it provides a structured way to move forward with confidence.

Free Agent Nation: The Future of Working for Yourself

By Daniel Pink

In Free Agent Nation (2001), Daniel Pink captures the shift from traditional, hierarchical careers to independent, entrepreneur‑minded work. Pink outlines how economic changes, technological access, and a desire for meaningful work have empowered millions to become “free agents” defined as self-employed professionals choosing flexibility and autonomy. He explores how this movement has redefined loyalty, reshaped the workplace infrastructure, and promoted lean, agile teams that form and dissolve around projects.

SEGC’s mission is loosely based on the themes in this book.  underscores our mission: fostering learning, connection, and support for Minnesota entrepreneurs navigating this evolving, independent‑work economy.

How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off

By Donald Miller

In How to Grow Your Small Business (2023), Donald Miller outlines 6 steps to grow a successful small business and create a playbook to implement them. He calls this a “Flight Plan.” Once you have a completed Flight Plan, you can stop drowning in the details and spend more time doing the things you truly love — in your business and your life.

The Relationship Roadmap

By Peter Beaumont

In his unique book, Peter Beaumont introduces the concept of a Relationship Strategy Plan, which teaches you a 6 Step Process that takes you from Relationship Mapping to an integrated Relationship Engagement Plan. The goal of this book is to help you identify and get better engaged with the business relationships that really matter. It describes why a Relationship Strategy Plan is important and how to create one. The Relationship Roadmap provides a process that can be shared and implemented with your management, peers, colleagues and direct reports. It provides lots of great examples and things you can do immediately to help you develop and track your key relationships.