Presenter: Christine Tierney
Creating Marketing That Matters: Aligning your brand so your marketing drives revenue
Bring consistency, cohesion, and connection to your brand so your marketing drives revenue.
Marketing that doesn’t drive revenue, whether directly or indirectly, is just noise. In this presentation, Christine will introduce the MAP Framework—a practical approach to aligning your Messaging, Audience, and Personality so every marketing dollar works harder. You’ll walk away with a clear way to diagnose where your brand’s communication may be breaking down and specific steps to rebuild the connection between what you say, who you’re saying it to, and how you say it. Built for marketing leaders and business owners who want their brand to do more than look good—they want it to sell.