Business

If you’re a solopreneur or small business owner, chances are you’ve heard the phrase, “You need to spend more time working on your business, not just in it.” It sounds smart, but what does it actually mean? And more importantly, how do you find the right balance between the two?

You’ve built a career. You’ve achieved results. People turn to you for guidance. And yet, there’s a persistent, nagging thought: “I don’t really belong here. One day, they’ll figure out I’m not as capable as they think.” If that sounds familiar, you’re not broken—you’re battling impostor syndrome. And you’re far from alone.