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Email marketing remains one of the best lead-generation and nurturing strategies, with solid ROI and better access to reporting than almost anything else. However, a lot has changed in the past few years with deliverability, tracking, and access to automation.
In this session, Dave Meyer, President of BizzyWeb will cover some of the best practices of inbound marketing and email automation to get your emails opened and to elicit real action from your prospects.
After this session, you’ll be able to:
- Attract new prospects by building compelling email content
- Build an email campaign designed to convert
- Automate your follow-up to engage interested prospects without spamming