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DTSTART;TZID=America/Chicago:20260416T071500
DTEND;TZID=America/Chicago:20260416T090000
DTSTAMP:20260409T070715
CREATED:20251217T195216Z
LAST-MODIFIED:20260324T204256Z
UID:10000016-1776323700-1776330000@thesegc.com
SUMMARY:Clearing the Fog: How Radical Clarity Can Transform Your Business
DESCRIPTION:Presenter: Pete Steege \nIn today’s AI-driven world\, small-business owners face more noise\, distraction\, and conflicting advice than ever. This session gives you practical tools to cut through the fog—aligning your focus\, priorities\, and decisions so every hour moves your business forward. You’ll learn how clarity outperforms hustle—and leave with actionable steps to drive real momentum. \n\nPete Steege is a bestselling author and advisor that has helped B2B companies navigate complexity and build durable momentum for decades. His career began in engineering and evolved through leadership\, strategy\, and growth roles\, where he saw firsthand that clarity is the essential difference between sustained scale and stalled progress. \nToday Pete works with scaling CEOs who have proven demand\, capable teams\, and real ambition\, but who recognize that the next stage of growth requires sharper direction\, stronger alignment\, and a leadership model that holds as complexity increases. His work helps leaders reset trajectory so growth compounds instead of fragments. \nPete’s bestselling book Radical Clarity is an unconventional guide for accidental CEOs—technical experts in the CEO seat—to unlock meaning\, lead with purpose\, and accelerate growth.
URL:https://thesegc.com/event/clearing-the-fog/
LOCATION:Versique\, 6465 Wayzata Blvd. Unit 800\, Minneapolis\, MN\, 55426\, United States
CATEGORIES:2026,Monthly SEGC Meeting
ATTACH;FMTTYPE=image/png:https://thesegc.com/wp-content/uploads/2025/12/SEGC_Pete-Steege.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260521T071500
DTEND;TZID=America/Chicago:20260521T090000
DTSTAMP:20260409T070715
CREATED:20251217T195322Z
LAST-MODIFIED:20251217T195322Z
UID:10000017-1779347700-1779354000@thesegc.com
SUMMARY:The GEO Shift: AI's Takeover of SEO and the Future of Search
DESCRIPTION:Presenter: Ben Theis \nAI and Google’s Generative Engine Optimization (GEO) are transforming how content ranks—and how users search. As SEO shifts from keywords to context\, success now depends on aligning strategy\, tools\, and content with AI-driven systems and changing user behavior.
URL:https://thesegc.com/event/the-geo-shift-ais-takeover-of-seo-and-the-future-of-search/
LOCATION:Versique\, 6465 Wayzata Blvd. Unit 800\, Minneapolis\, MN\, 55426\, United States
CATEGORIES:2026,Monthly SEGC Meeting
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260618T071500
DTEND;TZID=America/Chicago:20260618T090000
DTSTAMP:20260409T070715
CREATED:20251217T203047Z
LAST-MODIFIED:20260406T161126Z
UID:10000018-1781766900-1781773200@thesegc.com
SUMMARY:Creating Marketing That Matters
DESCRIPTION:Presenter: Christine Tierney \nCreating Marketing That Matters: Aligning your brand so your marketing drives revenue\nBring consistency\, cohesion\, and clarity to your brand so your marketing drives revenue. \nMarketing that doesn’t drive revenue\, whether directly or indirectly\, is just noise. In this presentation\, Christine will introduce the MAV Framework—a practical approach to aligning your Messaging\, Audience\, and Voice so every marketing dollar works harder. You’ll walk away with a clear diagnosis of where your brand efforts may be breaking down and specific steps to rebuild the connection between what you say\, who you’re saying it to\, and how you say it. Built for marketing leaders and business owners who want their brand to do more than look good—they want it to sell.
URL:https://thesegc.com/event/creating-marketing-that-connects-brand-to-revenue/
LOCATION:Versique\, 6465 Wayzata Blvd. Unit 800\, Minneapolis\, MN\, 55426\, United States
CATEGORIES:2026,Monthly SEGC Meeting
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260716T071500
DTEND;TZID=America/Chicago:20260716T090000
DTSTAMP:20260409T070715
CREATED:20251217T203549Z
LAST-MODIFIED:20251217T203549Z
UID:10000019-1784186100-1784192400@thesegc.com
SUMMARY:The Outperformer Within
DESCRIPTION:Presenter: Scott Welle \nNelson Mandela famously said\, “Courage is not the absence of fear\, but the triumph over it.” In this session\, we’ll create your “Alter Ego\,” ridding you of imposter syndrome and giving you the confidence and conviction to handle ANY hard\, uncomfortable and pressure-packed situations that come your way.
URL:https://thesegc.com/event/the-outperformer-within/
LOCATION:Versique\, 6465 Wayzata Blvd. Unit 800\, Minneapolis\, MN\, 55426\, United States
CATEGORIES:2026,Monthly SEGC Meeting
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260917T071500
DTEND;TZID=America/Chicago:20260917T090000
DTSTAMP:20260409T070715
CREATED:20260406T161049Z
LAST-MODIFIED:20260406T161049Z
UID:10000022-1789629300-1789635600@thesegc.com
SUMMARY:Don’t Make Me Pull This Car Over: Ending the Marketing\, Sales\, and Product Sibling Rivalry
DESCRIPTION:Presenter: Bryan Smith \nIn today’s fast-paced market\, alignment across sales\, marketing\, and product teams is critical—but often elusive. Conflicting priorities\, timelines\, and a lack of customer centricity frequently create misalignment\, leading to internal friction\, missed opportunities\, and stifled innovation. \nBryan Smith will explore best practices for reducing internal conflict and fostering collaboration by becoming more empathetic to your partners and putting the customer at the center. Through real-world examples and actionable frameworks\, you’ll learn how to align strategic planning\, product pipeline\, and launch planning to transform internal bickering into a unified competitive advantage.
URL:https://thesegc.com/event/dont-make-me-pull-this-car-over-ending-the-marketing-sales-and-product-sibling-rivalry/
LOCATION:Versique\, 6465 Wayzata Blvd. Unit 800\, Minneapolis\, MN\, 55426\, United States
CATEGORIES:2026,Monthly SEGC Meeting
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